Social Interaction

Waternet is (amongst other things) responsible for cleaning the canals in Amsterdam, a pretty big task in itself. But each year on “Queensday” they come under siege from millions of people consuming excess amounts of alcohol, who in turn, use the canals as a very convenient toilet…

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In the Wizard of OZ they were faced with tough challenges, like finding courage; finding a heart; finding a brain or finding the way back home. Brands are faced with similar challenges online and we have the solution to help them find their way.

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Building a simple site that requires maximum output is always a challenge. But So Interactive were up for the challenge.

The Direct Deals website was designed to educate customers on product offers and specials, and through its simplified user journey, was accomplished with style.

Click here to view the showcase:

http://www.sointeractive.co.za/direct-deals-showcase/

When you think of creating an experience for a mobile site, what do you mainly consider for the site? Is it simplicity? Or is it versatility? Perhaps you go for usability?

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This could possibly be the most creative use of Twitter so far. Smart Argentina (you know the guys who build the tiny little cars?) have successfully created a very cool animated Twitter Ad built right into the brand’s Twitter stream… On first glance the ad is pretty simple, but as it gets going, you will follow the car through a tunnel, past trees, houses, buses, trucks and eventually into a car space just big enough for a Smart Car.

Click on the link below to see the video:

smart – El primer comercial en Twitter

Well done BBDO Argentina!

Check out the actual campaign here:

https://twitter.com/smartArg