
Clutch Names So Interactive a Top Advertising and Marketing Company in South Africa!
2 People think its awesome!
Posted : August 30 2019
We are thrilled to announce that we have received a Clutch Leader Award for top advertising and marketing companies in South Africa! At So Interactive, we prioritize building long-term relationships

How to benefit from Instagram Stories as a business
1 People think its awesome!
Posted : August 20 2019
Now that Instagram has reached 1 billion monthly active users,

Why social media is failing you
6 People think its awesome!
Posted : July 10 2019
So what’s the big deal around social media? Like after

Google Ads vs Facebook Ads - Which is best for your business?
3 People think its awesome!
Posted : May 24 2019
Google and Facebook are dominating the online advertising industry, and

CMOs: Beware the ‘Wally Wormhole’
4 People think its awesome!
Posted : January 21 2019
The Where’s Wally series of people puzzles is still a

The Six-Second Sweet Spot with Maggs on Media
3 People think its awesome!
Posted : December 04 2018
In June last year, Fox announced it

Get Your Brand on Top with SEO
0 People think its awesome!
Posted : November 13 2018
On average, Google processes 40 000 searches every second, which

Digital Campaigns with a Difference
4 People think its awesome!
Posted : September 20 2018
In order to make an impact on potential customers it

Everyone’s talking about video – but why?
2 People think its awesome!
Posted : September 13 2018
Video is mobile friendly, easily consumable and quick to share
-220x200.jpg)
It’s Time to Say “Goodbye” to Millennials
1 People think its awesome!
Posted : September 03 2018
There’s no doubt that marketers have spent countless hours trying

Why Online Video Is The Future of Content Marketing
1 People think its awesome!
Posted : August 13 2018
The digital landscape has changed time and again since the

How Brands Remain Relevant on Social Media
2 People think its awesome!
Posted : August 10 2018
The online space and social media arena are part of

A “Decade of Digital” agency project
2 People think its awesome!
Posted : February 09 2018
A lot can happen in a decade. Did you know

What Does Facebook’s News Feed Changes Mean for Marketers and Brands?
4 People think its awesome!
Posted : January 18 2018
By Gerda le Roux Facebook's News Feed algorithm is constantly

How decreasing attention spans affect your brand
1 People think its awesome!
Posted : December 13 2017
Mobile is setting a new bar for capturing our attention.

So Mobile Marketing Magic
2 People think its awesome!
Posted : December 04 2015
Experience the magic of So Interactive’s latest mobile marketing escapade,

Passion for Fashion Digital Quiz
1 People think its awesome!
Posted : October 20 2015
How fashion savvy are you really? In September So Interactive

Hitting Digital Campaign Success on the Chin
3 People think its awesome!
Posted : May 25 2015
So Interactive has just completed another successful digital campaign for

Surviving the Google Mobile Algorithm Shake-Up
3 People think its awesome!
Posted : May 07 2015
Written by John Gamble So Interactive Copywriter ww.sointeractive.co.za Google has

The Hopeful Hashtag
3 People think its awesome!
Posted : April 30 2015
Written by John Gamble So Interactive Copywriter www.sointeractive.co.za At So

Pop Culture Makes Advertising which Makes Pop Culture
2 People think its awesome!
Posted : April 16 2015
Written by John Gamble Copywriter www.sointeractive.co.za It has long been

Chin-Chin for Real-World to Digital Engagement
1 People think its awesome!
Posted : April 14 2015
The real-world to digital engagement loop is what So Interactive's

Less-Is-More Content Strategy Key to B2B Marketing
2 People think its awesome!
Posted : April 09 2015
LRMG Performance Agency has an extensive amount of value and

‘Tis the Season
0 People think its awesome!
Posted : December 19 2014
2014 has been a year for breaking new digital boundaries,

Meet “The Prawns”
1 People think its awesome!
Posted : November 21 2014
As Ocean Basket continues to drive its message of funny,quirky

Customer Experience Insights
4 People think its awesome!
Posted : September 09 2014
What's the best way to get real feedback about a
-220x200.jpg)
MGB Website Launched - A Breed of Their Own
7 People think its awesome!
Posted : September 09 2014
Morningside Game Breeders approached So Interactive for a full site

Launching Fintech’s Unlimited Possibilities Online
9 People think its awesome!
Posted : February 19 2014
Website design and build is something we excel at and

So Lovin’
4 People think its awesome!
Posted : February 18 2014
The month of love has arrived in its usual explosion

For The Food Lovers
4 People think its awesome!
Posted : November 22 2013
One of our passions at So Interactive, Digital Creative Agency,

Facebook App for Sushi Lovers
4 People think its awesome!
Posted : November 19 2013
At So Interactive Digital Agency, we believe that marketing and

If Sun Tzu Was a Digital Marketing Strategist
3 People think its awesome!
Posted : October 29 2013
Written By: John Gamble, Copywriter and Social Marketing Strategy at

A Feast With Friends Facebook App
7 People think its awesome!
Posted : October 21 2013
As part of the Ocean Basket birthday campaign “Celebrating 18

Digital Web Designer Position
4 People think its awesome!
Posted : October 10 2013
We are looking for a talented, experienced digital web designer

Inflating Ocean Basket’s 18th Birthday Celebration
10 People think its awesome!
Posted : October 08 2013
Every big birthday needs a big celebration and our client,

So Interactive Presents Maria
6 People think its awesome!
Posted : July 30 2013
Over the past six months the face of Ocean Basket

Posh Kiss Pics to Win at the Durban July
7 People think its awesome!
Posted : July 05 2013
The Vodacom Durban July 2013 is upon us, along with

So Interactive Gets Sooo Sexy
21 People think its awesome!
Posted : May 27 2013
As winter gets into full swing there is a glimmer

So Interactive Gets Ready For a Fiesta with Bandito’s
11 People think its awesome!
Posted : May 22 2013
The month of April saw So Interactive a buzz with

Hooking 11 000 New Fans
9 People think its awesome!
Posted : April 17 2013
Ocean Basket’s Feeshing for Love Success Over the past four

So Interactive and McNab’s: A Feel Good Story
2 People think its awesome!
Posted : March 15 2013
It is with great pleasure that we announce our latest

Contact So Interactive
0 People think its awesome!
Posted : March 01 2013
Telephone : +27 11 807 4621 +27 11 807

So Interactive Wows With The Women Of WiEBE
6 People think its awesome!
Posted : November 13 2012
No strangers to designing aesthetically refined sites, worthy of top

The 100+ Best Slides From Cannes Lions 2012
6 People think its awesome!
Posted : June 25 2012
Here it is. The 100+ Best Slides From Cannes Lions

Introducing the Leap
5 People think its awesome!
Posted : May 29 2012
Leap represents an entirely new way to interact with your

So Interactive Rocks Around The Clock With 24hoursonly
1 People think its awesome!
Posted : May 20 2012
Who says you can’t mixing e-commerce with clean design and

So Interactive Adds Extra Toppings of Perfection
1 People think its awesome!
Posted : May 15 2012
We recently unveiled triple perfection online. 2012 saw the launch

We Received 2 Nominations on AWWWARDS
3 People think its awesome!
Posted : April 05 2012
We recently submitted two of our clients' websites to www.awwwards.com

So Interactive Brings Perfection Online
3 People think its awesome!
Posted : January 17 2012
Consider the Burger. Consider a tower of freshly sliced tomato

Google Engage South Africa - Growing Your Business
5 People think its awesome!
Posted : August 03 2011
We were recently invited to the launch of “Google Engage”

So Interactive Reels in Results with Ocean Basket
2 People think its awesome!
Posted : March 20 2011
Throughout the month of February Ocean Basket customers and So

Socrati Leaps Into Cyberspace With So Interactive
2 People think its awesome!
Posted : March 14 2011
Fashion-conscious brand, Socrati, recently debuted it’s stylish new look online.

Expand Your Brand With Advergames
0 People think its awesome!
Posted : February 27 2011
If you know all there is about effective advertising, GREAT!

Ocean Basket ‘Feels Da Love’ with So Interactive
3 People think its awesome!
Posted : February 23 2011
Longstanding partners Ocean Basket and So Interactive recently made a

3 Million Reasons To Make Social Media Your ‘Friend’
4 People think its awesome!
Posted : December 03 2010
If Facebook were a country, its 543-million users would make

So Interactive Seals The Deal
4 People think its awesome!
Posted : October 19 2010
Direct Deals needed to enter the digital environment with a

So Interactive Goes Direct In The Retail Sector
3 People think its awesome!
Posted : July 27 2010
We’ve just gone direct in the retail market! So Interactive

So Interactive Hooks Ocean Basket
8 People think its awesome!
Posted : March 23 2009
Hot newcomer, So Interactive Digital Media Creations, is responsible for

Google Ads vs Facebook Ads - Which is best for your business?
Google and Facebook are dominating the online advertising industry, and with good reason. Facebook currently has more than 16 million active South African users logging in at least once every month, while Google drawing in millions of searches every day. When it comes to digital audiences, it doesn’t get any better than these 2 platforms - the marketing powerhouses of the digital age.
So how do you take advantage of these platforms for your business? Let’s look at some of the factors that should help you make a decision.
Try to use both.
When you’re starting out in digital marketing, every business is different, what works for one may not be what works for yours. The best way to find an effective marketing method for your business will always be to test, test, and test again. Sadly, this isn’t always possible for every business. Time, resources, and budgets are limited, in which case you will probably have to make a choice. But if you can, try to test both platforms.
What are you selling?
Let your product or service guide your online marketing. Think about how your target market spends their time online and where the best place to approach them with your message is. We’ve already established that a good number of us are spending our time on both Facebook and Google, the question is, which of these fit your product best? Company executives and decision-makers may be on Facebook but they’re unlikely to engage with a business service during their Facebook time. This is why B2B businesses often find Facebook an unsuccessful platform for finding quality leads.
On the other hand, if you’re selling a product, is it one that a user would actively seek out through a search on Google? Or do your customers usually buy your product impulsively? If you’re answering yes to the latter, we recommend that you find out where your audience is spending their time in order to produce this impulse. Facebook is a good bet.
Think of your user.
In the digital space, the online user is the center of your universe. During the process of creating a digital strategy, you have to continually ask yourself how your online audience will experience your content in the space you’ve put it in. Is it easy for your user to find? Does it make it easy to find your product or service? Is it visually appealing? If you’re answering yes for both Facebook and Google platforms, your business is lucky to have two excellent, viable options for digital marketing.
Ultimately, both Google and Facebook are excellent options for marketing your business digitally. Both have adapted to their users’ behaviour and make it easier than ever to ensure your audience engages with your content or ads. If you’re still unsure about what’s going to work for your business, then your next step would be to invest in guidance from the right digital agency. Not sure how to find the right digital agency? Click here for more.