How decreasing attention spans affect your brand
Mobile is setting a new bar for capturing our attention. According to Facebook Insights* the average user spends approximately 1.7 seconds with any piece of mobile content on the platform, compared to 2.5 seconds on desktop.
People have an infinite choice of content available at their fingertips to spend time with or ignore. But despite the changes in consumption that are happening on mobile, the one thing that remains imperative is to create provocative, meaningful content and to push the boundaries of mobile formats to attract people's attention, for example Facebook's Canvas ads that deliver a full screen, microsite-like experience.
A Google study ** found that more than half of mobile site visitors will leave a page that takes longer than three seconds to load, combine this with expensive data in South Africa and you will probably find that the percentage is even higher, locally.
If you are looking to improve your content and make every second count, let So Interactive lead your brand to digital success: So Interactive