So Interactive Goes Direct In The Retail Sector

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We’ve just gone direct in the retail market! So Interactive has once again cracked the nod as a preferred online development agency, and this time it’s for the latest hot-property electronics newcomer, Direct Deals.

There was a buzz about town late November 2009 when Direct Deals opened their doors in the Woodmead Value Mart in Johannesburg, going to market with a guarantee that they would beat any price on electronic consumer goods. This was no doubt a bold statement, especially from a start-up electronics store, resulting in us keeping a close eye on the new retail maverick.

In the words of our Managing Member, Darren Mansour: “We approached Direct Deals with one goal in mind: to help them shout louder and clout harder than they already were. We were excited about their headstrong approach in the market. Their attitude presented a creative challenge for us, as it meant working with a brand that didn't have an online presence and that wasn't afraid to shake up the competition.”

We were awarded the Direct Deals digital account in March 2010, which marked the acquisition of our second retail brand in less than five months. At the end of 2009, the new upbeat optometrist group, Lathi Tha’, chose to partner with us as their full-house creative agency. Their quest? To reposition the Lathi Tha’ brand as an accessible retail optometry house.

So Interactive took on Lathi Tha' with as much enthusiasm as we do all our clients, providing suitable digital solutions for Lathi Tha's business strategy and their pocket. As Digital Media Specialists we understand that no two brands are the same, and the retail industry is no exception.

Although a retail brand comes standard with quicker turnaround times and more intense site maintenance, we still seek to provide our clients with their own unique online strategies, respectively, to ensure they are speaking to their desired audience in the right digital space. Retail is all about ROI at the end of the day, and that is what we aim to bring to the table.

Since our inception in 2007, So Interactive has provided successful online strategies for celebrated consumer names such as Ocean Basket, Video Spot, Braza, Socrati and Power Screens.

Our “So Team” has been instrumental in taking all our clients to new digital heights. The "edu-digi" approach, that is unique to the So Interactive business model, has helped marry digital education with digital marketing, aiding our clients to fully understand and appreciate their digital positioning in a competitive market.