What We Offer
Strategy
Project Management
All projects start off with great communication and a hot project management team. Our project management team is the backbone of So Interactive , as they ensure all project deliverables are rolled out in a timely manner, ensuring our clients are satisfied. By having a dedicated team, the website or digital campaign will be rolled out more effectively and on time.
Social Strategy
Social media is changing human behavior and the way people interact with content, this is a market that evolves daily. We work closely with brands to develop impacting social engagement strategies that attract current target audiences and new untapped markets. Social media is growing at a rapid pace due to big players such as Facebook, Twitter, YouTube and Foursquare and many more digital applications that are on the rise. Building a campaign around user behaviors and persona’s is one of the strongest and fastest growing mediums in online marketing. We have the right skills and technical knowledge of social platforms to achieve solid results.
Brand Analysis
We want to understand your brand in full, who the target market is? Who is the competition? What is your current market position and what would you like to achieve? By understanding your business, your competitors, your strengths and weakness we can assist you, our client, in making the right move.
User Experience
To create a fluid user journey we need to identify and relate to the audience that will be interacting with the project. This process assists with creating the right engagement path to a viewer into a customer. We achieve this through persona development, persona development gives us insight into who they are, what they do, what they are they looking for and how tech savvy they are.
Content Architecture
Content is king in a digital world, and it is not only about readability, but how your content is being searched through on popular search engines such as Google. Delivering the right content strategy and placement will aid positive results in search engine optimisation - SEO and accessibility.
Metric Management
With the brand’s goals outlined and set in place, the project can be driven in the right directions. This will ensure that the results are measured correctly and more accurately. Measuring results through analytics programs such as Google Analytics (Our preferred System) gives us insight to the project and to gage the success of the digital strategy.
Creative
Information Architecture
Logical processes are needed for effective information architecture. It enables people to click through the website and reach their destination without confusion or obstacles. We ensure that information architecture takes the user into accounts to simplify the process form A to B. When building complex sites, a well thought out information architecture will ensure that the website or application is usable by all visitors. This is an important part of the process as it will cost more when the users fails to achieve their destination.
Wireframe Process
Usability is another vital process that needs the user to stay engaged. This process may not be the most attractive looking layouts but it is a high level guideline of interaction design and positioning. This goes hand in hand with information architecture as it outline visually where content, navigation and dynamic areas of the website will be placed.
Design
Through innovation, passion and desire only the best of the best comes out of our creative department. The most beautiful part of the process is creating crafted design that will accentuate the project's look and feel, this is where structure, creativity and technology meet. We have a passionate team of designers who only deliver outstanding work.
Development
Breathing Life Back Into Technology
With a well rounded development team , we deliver spectacular applications and digital solutions in HTML, CSS, PHP, MySQL, Flash, Flex and Javascript. Depending on the type of project, we will choose the right tool set to achieve the results of the clients development projects.
Mobile Application Development
Today, people feel lost without their mobile device attached to them, with a growing market and an increase of web users via mobile, it is mandatory to have a Mobi-site that reflects your brand.
Smart Phone application development
Application Development is becoming more popular as the market grows, and in 2012 this will be the biggest boom for smart phone and tablet technology. A holistic approach is taken when building smart phone applications to ensure the performance and user interaction is never compromised. We are in the process of building new and exciting in-house apps.
Social Media Development - Facebook Applications
This medium is the closest your brand will get yo your consumer. We have the skills to build compelling Facebook applications to improve your brand presence and drive viral exposure. We seek to build communities around our clients' brands through Facebook, Twitter and Foursquare.
Content Management Systems (CMS)
Expression Engine CMS
With a rapidly changing industry we believe that all digital tools and websites require a solid management system in order to save time and money. Every clients budget and requirements are unique, therefore we require a system powerful enough to customise each project accordingly. We have chosen Expression Engine as our preferred CMS. With its robust framework (CodeIgnitor) and excellent support it allows us to custom build without limitations.
Why Expression Engine?
Expression Engine does not force you to work a certain way or impose limitations of our clients' site design, structure, or content. Its flexibility allows us to build digital tools that not only fulfils your goals and creative vision, but will grow and scale as your business needs change in the future.
Contact us for a free demo of the system and the possibilities - 011 856 4711